Premium skincare meets hygiene in Lifebuoy’s Skin Solutions rangeMarch 17, 2025Lifebuoy is synonymous with germ-busting cleansers, but the launch of its multi-purpose Skin Solutions range has seen the brand tap into the premium personal care space. We look at how this is helping the Power Brand win market share.
SXSW: AI, machine learning and data behind Unilever’s latest launchesMarch 17, 2025Hot on the heels of their presentations at SXSW, two of Unilever’s top scientists share how AI is helping us create superior new products across our portfolio. Discover how tech is driving faster, smarter innovation and delighting consumers.
Our Commitment to Sustainability: The Mangrove Restoration Campaign in UAEMarch 11, 2025At Unilever Arabia, sustainability is at the core of our mission. Mangroves are vital for protecting coastlines, providing habitats for marine life, and acting as carbon sinks to combat climate change.
The success of Wonder Wash: our biggest Home Care launchMarch 3, 2025Unilever’s Wonder Wash innovation responds to the growing consumer trend for speed and convenience in laundry detergents. Read how advanced technology is behind its global roll-out and how social-first marketing is driving demand generation.
How Unilever’s digital transformation is driving operational excellenceFebruary 14, 2025Unilever’s digital transformation is reducing complexity across the business and building capacity for growth. Chief Enterprise Technology Officer, Steve McCrystal, explains how we’re using innovative technology to deliver operational excellence.
Rexona x Saudi Arabian Football Federation (SAFF): Empowering Women in FootballFebruary 10, 2025Rexona has always been a staunch supporter of movement, especially when it comes to empowering women. From sponsoring the Women’s World Cup to partnering with FIFA, Rexona has consistently championed women’s participation in sports globally.
Unilever CEO Hein Schumacher’s Inspiring Visit to Jeddah, Saudi ArabiaJanuary 14, 2025The Arabian region, with its high expenditure, abundant local talent, and vast opportunities, stands as a beacon of high potential. Recognizing this, Unilever’s CEO Hein Schumacher made his inaugural visit to Jeddah.
Living wage: key lessons from a decade of progressJanuary 13, 2025Since 2020, everyone working directly for Unilever has been paid a living wage. Now we are using our experience to extend this commitment to our supply chain. Here are five lessons that are guiding us.
Unilever invests to build world-class fragrance expertise in-houseJanuary 13, 2025Fragrance transforms our products, locking in loyalty and adding meaningful moments to consumers’ daily routines. Discover how we’re investing to build Unilever’s new world-leading, digital-first fragrance creation house.
Unilever invests in biotech partnership to identify alternative cleaning ingredientsJanuary 13, 2025Through a new partnership, we’re aiming to develop a variety of sugar cane to extract plant-based oils for use in our cleaning ingredients. Read how this industry-first could support our ambition to deliver net zero emissions across our value chain.
Behind Lifebuoy’s personalised AI-powered tool, designed to change handwashing habitsJanuary 13, 2025Lifebuoy is teaching millions of children to wash their hands thoroughly with help from an AI-powered, personalised tool. Discover how behaviour change theory and cutting-edge tech shaped the brand’s new campaign.
Binzagr Unilever Factory Wins First Place in Digital Transformation in Saudi Arabia!December 25, 2024In today’s rapidly evolving industrial landscape, digital transformation is not just a trend but a necessity. It plays a pivotal role in driving innovation, enhancing efficiency, and ensuring sustainable growth. At Unilever, we are committed to embracing digital transformation...
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