National and cultural occasions give us an opportunity to connect with shoppers in ways that feel relevant, local and meaningful. Our recent Saudi National Day activations are one example of how this comes to life across the market.
Bringing cultural moments to life
Across Saudi Arabia, Unilever worked closely with customers across Modern Trade, General Trade and Pharmacy channels, including Al-Dawaa Pharmacies, Al Othaim Markets, Lulu Hypermarket, Danube, Makhazen Alenaya, Outlet Pharmacy and United Pharmacy.
Across these channels, branded displays, promoter-led engagement, competitions, shopper giveaways, customer flyers and digital content helped bring Unilever brands closer to consumers.
More than 720 promoter sessions took place across Modern Trade, General Trade and Pharmacy channels, supported by over 31,500 instant gifts. The activations also extended beyond the store through e-commerce, social media, influencer content and outdoor visibility across the Kingdom.
Within the wider programme, one customer activation alone engaged more than 1.3 million shoppers, generated more than 6.4 million in social media reach, impressions and views, and included 73 outdoor screens and billboards across eight Saudi cities.
Strong partnerships behind every shelf
Our connections also extend beyond the retail environment. Working with trusted partners such as Nawaqis helps extend the reach of Unilever products to businesses and shelves across Saudi Arabia.
Saudi National Day also gave us an opportunity to celebrate the wider journey behind our products — from local manufacturing and Saudi talent to the drivers, warehouse teams, merchandisers and partners who help bring our brands to communities across the Kingdom.
Moments like these are about more than seasonal activations. They are another way to strengthen collaboration with customers and partners, create relevant shopper experiences and stay connected to the communities we serve.
Frequently asked questions
What did Unilever do for Saudi National Day?
Unilever ran a series of in-store and digital activations across Saudi Arabia, including branded displays, promoter-led engagement, competitions, shopper giveaways, customer flyers, and digital content. The programme extended beyond stores through e-commerce, social media, influencer content, and outdoor visibility across the Kingdom.
Which retailers and channels were involved?
Unilever worked with customers across Modern Trade, General Trade, and Pharmacy channels, including Al-Dawaa Pharmacies, Al Othaim Markets, Lulu Hypermarket, Danube, Makhazen Alenaya, Outlet Pharmacy, and United Pharmacy.
How many shoppers did the activations reach?
More than 720 promoter sessions took place across the three channels, supported by over 31,500 instant gifts. Within the wider programme, one customer activation alone engaged more than 1.3 million shoppers, generated more than 6.4 million in social media reach, impressions, and views, and included 73 outdoor screens and billboards across eight Saudi cities.
Who are Unilever’s distribution partners in Saudi Arabia?
Unilever works with trusted partners such as Nawaqis, which helps extend the reach of Unilever products to businesses and shelves across Saudi Arabia.
Why does Unilever invest in cultural moments like Saudi National Day?
National and cultural occasions are an opportunity to connect with shoppers in ways that feel relevant, local, and meaningful. They also allow Unilever to celebrate the wider journey behind its products, from local manufacturing and Saudi talent to the drivers, warehouse teams, merchandisers, and partners who bring the brands to communities across the Kingdom.