Leaders' Engagement

Packaging plays a critical role in shaping how consumers perceive premium haircare. In a recent conversation on the evolution of premium haircare packaging, Jasmine Mucenieks Keeton shares how Dove’s latest redesign brings together science, elevated design, and sustainability.

At Unilever, we believe that social media today is far more than a communication channel — it’s where culture, creativity, and commerce intersect. As consumer habits evolve, so must our approach. We are constantly exploring how new technologies like artificial intelligence (AI), attention metrics, and social verification tools can help us build stronger connections, enhance engagement, and drive meaningful business outcomes.

We believe communications are more than just a tool for sharing information — they are a strategic force for shaping behavior, building trust, and driving meaningful change. As part of our commitment to purposeful business, we believe that storytelling, stakeholder engagement, and digital innovation are essential to creating shared value.

In today's world, Unilever's marketing strategy is evolving. The company focuses on understanding consumers and creating propositions that meet their needs. This involves changing approaches to reach, engage, and persuade audiences, shifting from a one-to-many model to a many-to-many model through communities.

At Unilever, the legal department plays a critical role in ensuring that our operations are compliant, our brands are protected, and our business risks are effectively managed. Their expertise in managing high-stakes legal matters, regulatory compliance, brand protection, and risk mitigation is essential to our success and sustainability.

We are dedicated to fostering an inclusive and diverse workplace where everyone has the opportunity to thrive. We believe that empowering women is not only a moral imperative but also a critical driver of economic growth and societal progress. Our commitment to gender equality is reflected in our ongoing efforts to promote women's economic empowerment and create a supportive environment for their professional and personal development.

We recognize the importance of transitioning to a circular economy. This approach not only addresses environmental challenges but also fosters sustainable economic growth. By rethinking how we design, use, and dispose of products, we can significantly reduce waste, lower emissions, and create new job opportunities.

In today's rapidly evolving digital landscape, the ability to harness advanced analytics and data-driven insights is crucial for maximizing marketing return on investment (ROI). As businesses strive to create more precise, audience-centric campaigns, the adoption of sophisticated data analytics tools and techniques becomes increasingly important.

Noor Balfaqeeh, our Head of Communication & Corporate Affairs & Personal Care Pakistan, Turkey, Arabia and Bangladesh Strategic Advisor, took the stage to articulate our vision and ongoing efforts in sustainability.

Waseem Jeenah, our Head of R&D for Unilever PC in Pakistan, Turkey, Arabia, and Bangladesh, spoke at the EcoWASTE Conference during the World Future Energy Summit (WFES).

Transitioning to a lower-emission business is not only crucial for our planet but also aligns with our commitment to building a more equitable and inclusive society.

At Unilever, we developed research that has brought to light a critical insight: there is a noticeable gap in awareness and engagement regarding sustainability among consumers in the Middle East.

Priya Sarma, Corporate Affairs & Sustainability Head & Beauty & Wellbeing Pakistan, Turkey, Arabia and Bangladesh Strategic Advisor, delivered a powerful keynote speech at the recent DE&I event “Voice,” which focused on “Accelerating Action for Gender Equality.”