On April 22nd, Tina Chikhani Nader, our Head of Marketing Transformation, Digital Marketing, Media & Commerce for PC Middle East, Turkey, Pakistan & Bangladesh, took the stage as part of a panel at the “Campaign Breakfast Briefing: Talent and Technology” annual event. During the session, Tina shared valuable insights on the topic of “Harnessing Advanced Analytics and Multi-Touch Attribution to Maximize Marketing ROI.”
Tina emphasized the urgent need for businesses to adopt sophisticated data analytics to create precise, audience-centric campaigns. She highlighted the importance of clearly defining campaign objectives to ensure that performance metrics align with desired business outcomes and bottom-line impact. Moving beyond generic metrics like impressions and engagement, Tina advocated for a more strategic approach to measuring marketing success.
By focusing on advanced analytics and multi-touch attribution, marketers can better understand the effectiveness of their campaigns and make data-driven decisions that drive meaningful results. As we continue to embrace the power of data and analytics, we look forward to furthering our efforts in transforming marketing strategies and achieving sustainable growth.