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Communications That Drive Change

We believe communications are more than just a tool for sharing information — they are a strategic force for shaping behavior, building trust, and driving meaningful change. As part of our commitment to purposeful business, we believe that storytelling, stakeholder engagement, and digital innovation are essential to creating shared value.

Noor Balfaqeeh in a panel discussion

On October 8th, our Head of Corporate Affairs & Communications GCC, Noor Balfaqeeh, represented Unilever Arabia at MEPRA KSA Leadership Majlis: Powering Progress: Communications at the Crossroads of Innovation, Influence & Impact in Riyadh. The Middle East Public Relations Association (MEPRA) is the region’s leading body for public relations and communication professionals and students. During the panel discussion on “Media Economics & the Business of Influence,” Noor shared insights on how communications can shape behavior and drive both social and economic impact.

Noor Balfaqeeh in a panel discussion

She emphasized the importance of purposeful storytelling, stakeholder engagement, and digital innovation as key enablers of trust and transformation. Noor’s message reflected Unilever’s approach to integrating communications into our business strategy — not just to inform, but to inspire and influence in ways that empower communities.

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