On April 21st, Noor Balfaqeeh, our Head of Corporate Affairs & Communication at Unilever and Chair of the National Circular Packaging Committee, took the stage at Gulf Petrochemicals & Chemicals Association’s (GPCA) 14th Plastics Conference in Riyadh. As a speaker and host during the session titled “A Multi-Stakeholder Dialogue: Policymakers’ Perspectives - Driving Sustainable Regulations & Industry Collaboration for a Circular Economy,” Noor shared valuable insights on the urgent need to accelerate the shift toward a circular economy in the region.
In her remarks, Noor emphasized the progress made by the National Circular Packaging Committee since its inception in 2022. She highlighted the importance of fostering partnerships across various sectors to build a sustainable packaging ecosystem in Saudi Arabia. Noor also addressed the regulatory momentum across the GCC, the significance of Extended Producer Responsibility (EPR), and the profound environmental and economic impacts of circularity—such as reducing emissions, cutting waste, and creating thousands of jobs.
At Unilever, we are proud to be at the forefront of shaping the future of plastics through action, advocacy, and leadership. The road ahead requires a collective effort from government, industry, and consumers to move together toward a truly circular future.