All news stories

Unique long-lasting fragrance has always been at the heart of Comfort’s appeal, alongside clothes care and softness. Read how its latest transformation is reinvigorating the brand, ensuring it’s well positioned for future growth.

A landmark UN treaty to end plastic pollution could be agreed over the coming weeks as the final negotiations take place in Geneva. Unilever’s Senior Global Sustainability Manager, Ed Shepherd, who will be at the talks, discusses what we can expect.

A quick look at the brands, categories and innovations driving our underlying sales and volume growth for H1 2025.

With countless Vaseline hacks on social media, how do consumers know which ones work? Enter Unilever’s R&D experts – skincare scientists who have been putting hundreds of viral tips to the test. Here’s how they did it.

Research is showing that businesses that prioritise frontline teams are gaining a competitive edge in manufacturing. We look at how talent transformation is driving growth, operational excellence and productivity in our factories around the world.

With a legacy spanning more than 150 years, Vaseline remains an undisputed beauty icon – and it’s not standing still. The Unilever Power Brand is winning growth by engaging with new audiences through viral moments and smart social-first campaigns. Here’s how.

In today's fast-paced and ever-evolving market, establishing a strong connection with consumers is more crucial than ever. At Unilever, we understand that our success is deeply intertwined with the satisfaction and loyalty of our customers. Building meaningful relationships with...

Wall’s has partnered with Minecraft to launch an ice cream inspired by the game. It aims to tap into a growing fan base thanks to A Minecraft Movie and provide fun and flavour to 80% of gamers who eat while they play.

From our marketing to R&D and supply chains, a social-first approach is shaping the future at Unilever. Here, Aaron Rajan, Consumer Technology VP, explains how Unilever is adopting this mindset by leveraging AI and technology to drive growth.

We pride ourselves on delivering top-notch performance with our market-leading brands. Our success is a testament to our strategic focus on social-first demand generation and scalable innovations. By leveraging these approaches, we ensure that our campaigns not only resonate...

What is premiumisation? What do we mean by masstige? And how are innovation, branding and desire driving growth for our brands? Unilever Beauty & Wellbeing’s Chief Marketing Officer Leandro Barreto shares his answers…

Fresh from her keynote address at the Cannes Lions International Festival of Creativity, Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, discusses how we’re transforming our approach to marketing to deliver what we call Desire at Scale.