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WiSER Explores Packaging Circularity at Dubai Personal Care Factory

WiSER Explores Packaging Circularity at Dubai Personal Care Factory

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We had the pleasure of welcoming the WiSER cohort to our Dubai Personal Care (DPC) factory for an immersive session focused on “Resilient Circular Systems in Practice.”

During the visit, the cohort explored how circular economy principles are brought to life within a real manufacturing environment—an approach that is essential to accelerating sustainable transformation. By stepping inside our operations, they gained first-hand insight into how we balance efficiency, resilience, and environmental responsibility, while turning theory into practical, scalable solutions.

The session included a guided tour of our DPC factory, where participants observed how circularity is embedded across our processes. Through open discussions and site observations, the cohort explored how everyday operational decisions contribute to reducing impact and optimizing resources.

WiSER Explores Packaging Circularity at Dubai Personal Care Factory

Laila Elsawaf, DPC Factory Manager, shared how circular economy principles are integrated into day-to-day operations, highlighting how we are working to optimize resources while minimizing environmental impact. Jasmine Mucenieks, Unilever’s R&D Head for Beauty & Wellbeing, also joined the session, offering perspective on how we are advancing packaging circularity—reimagining materials, formats, and design to reduce waste and enable long-term systemic change.

WiSER Explores Packaging Circularity at Dubai Personal Care Factory

What made the experience particularly impactful was the level of engagement from the WiSER cohort. As future sustainability leaders, they brought thoughtful questions, fresh perspectives, and a genuine curiosity about how circular decisions are made in practice. This exchange of ideas reflects the kind of collaboration needed to accelerate progress.

WiSER Explores Packaging Circularity at Dubai Personal Care Factory

At Unilever, we believe progress happens when insight meets action. Opening up our operations to initiatives like WiSER is one way we can contribute to building capability, fostering collaboration, and inspiring the next wave of change-makers.

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