During the Eid break in March 2026, our #UnitedForUAE campaign was brought to life through a simple yet powerful idea: to create a space for residents across the UAE to pause, reflect, and express their gratitude to the everyday heroes who continue to serve our communities with dedication and care.
Together with our trusted retail partners—Carrefour, Lulu Hypermarket, Union Coop, and Abu Dhabi Coop—and powered by our everyday care brands, we invited UAE residents to participate in this initiative by sharing handwritten messages of appreciation in-store. These messages became a collective expression of gratitude, recognizing the often-unsung heroes who support and protect our communities every day.
From members of the UAE Armed Forces and healthcare professionals to logistics teams, retail employees, and frontline workers, these individuals play a vital role in keeping daily life moving forward. Their commitment and sense of responsibility inspired us to act.
Over the four days of the Eid break, the campaign came to life across 19 stores nationwide. More than 150,000 residents took part, each message adding to a powerful display of unity, pride, and appreciation.
The overwhelming response reflected the true spirit of the UAE, a nation grounded in togetherness, compassion, and deep respect for service. Through #UnitedForUAE, we showed how quickly we can move as One Unilever—bringing a campaign to life in just four days, deepening collaboration with partners, and reinforcing our commitment to creating meaningful impact where it matters most.
We not only strengthened our collaboration with partners, but also reinforced our commitment to making a positive impact where it matters most.
At Unilever, we remain dedicated to supporting the communities we serve, standing alongside our partners, and creating meaningful moments that bring people together—especially when it matters most.
And most of all, we are grateful to our partners and their teams on the ground—and above all, to the everyday heroes who continue to care for the UAE. Quietly. Selflessly. Always.