Riyadh hosted the Nielsen IQ Breakthrough Innovation Awards, where Vaseline Gluta-Hya was recognized as the Breakthrough Innovation of the Year 2025 in Saudi Arabia. This celebrates the product’s ability to disrupt the Beauty & Wellbeing category with a unique serum-burst lotion inspired by glutathione’s popularity, delivering advanced skincare benefits in a convenient format.
The Gluta-Hya concept was sparked by the popularity of Glutathione injections, widely known for their skin rejuvenation and brightening benefits. Vaseline Gluta-Hya tapped into glutathione’s popularity with a topical innovation, merging body care and high-performance skincare in one tube.
The opportunity was uncovered through market research, addressing consumer pain points and focusing on a core demographic of individuals aged 18–45, particularly young millennials and Gen Z.
Why Vaseline Gluta-Hya stands out:
- Serum-burst lotion texture
- Powerfully targets pigmentation and uneven tone
- Restores youthful radiance
- Offers potency 10–70 times stronger than Vitamin C
- Lightness, fast absorption, and moisture lock
- No residue
- Non-sticky
- Suitable for all skin types and tones
With premium ingredients, vibrant packaging, and exceptional performance, Gluta-Hya has captured consumer attention and reinforced Vaseline’s position as a trusted leader in beauty and wellbeing.
As we mark this achievement, we remain committed to driving innovation that meets evolving consumer needs and strengthens our purpose of making sustainable living commonplace.