On January 8th, 2025, Unilever’s CEO Hein Schumacher embarked on his visit to Jeddah, Saudi Arabia for the first time. This visit underscored the immense potential of the Arabian region, known for its high expenditure, abundant local talent, and vast opportunities. During his visit, Hein explored the local market, including notable stops at Panda Retail Company and Nahdi Pharmacy. These visits provided valuable insights into the dynamic retail landscape of Saudi Arabia.


A highlight of the trip was Hein’s engagement with 18 bright young minds at Unilever, who shared their future aspirations, their personal journeys, and the challenges they face. Hein offered his advice, emphasizing the importance of agility, performance, and being action-driven. His words resonated deeply with the youth, inspiring them to continue striving for excellence.

In a gesture of cultural appreciation, Hein embraced Saudi traditions by enjoying Saudi coffee and dates, and wearing the traditional Arab ‘Bisht’ cloak. This act of cultural immersion was warmly received and created a memorable culture moment.


Hein’s visit reaffirmed Unilever’s commitment to the Arabian region, recognizing it as a land of opportunity with high potential. He also met with Binzagr, Unilever’s esteemed partner in Saudi Arabia, further strengthening the collaborative efforts between the two organizations. This visit marks a significant step in Unilever’s journey in the Arabian region, highlighting our dedication to nurturing local talent and exploring new avenues for growth and innovation.