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Unilever CEO Hein Schumacher’s Inspiring Visit to Jeddah, Saudi Arabia

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The Arabian region, with its high expenditure, abundant local talent, and vast opportunities, stands as a beacon of high potential. Recognizing this, Unilever’s CEO Hein Schumacher made his inaugural visit to Jeddah.

Unilever Arabia leadership team with CEO Hein Schumacher

On January 8th, 2025, Unilever’s CEO Hein Schumacher embarked on his visit to Jeddah, Saudi Arabia for the first time. This visit underscored the immense potential of the Arabian region, known for its high expenditure, abundant local talent, and vast opportunities. During his visit, Hein explored the local market, including notable stops at Panda Retail Company and Nahdi Pharmacy. These visits provided valuable insights into the dynamic retail landscape of Saudi Arabia.

CEO Hein Schumacher at Panda store
CEO Hein Schumacher and leadership team at Nahdi pharmacy

A highlight of the trip was Hein’s engagement with 18 bright young minds at Unilever, who shared their future aspirations, their personal journeys, and the challenges they face. Hein offered his advice, emphasizing the importance of agility, performance, and being action-driven. His words resonated deeply with the youth, inspiring them to continue striving for excellence.

CEO Hein Schumacher with local youth at Unilever Jeddah office

In a gesture of cultural appreciation, Hein embraced Saudi traditions by enjoying Saudi coffee and dates, and wearing the traditional Arab ‘Bisht’ cloak. This act of cultural immersion was warmly received and created a memorable culture moment.

CEO Hein Schumacher having Saudi coffee and dates
CEO Hein Schumacher wearing the Bisht

Hein’s visit reaffirmed Unilever’s commitment to the Arabian region, recognizing it as a land of opportunity with high potential. He also met with Binzagr, Unilever’s esteemed partner in Saudi Arabia, further strengthening the collaborative efforts between the two organizations. This visit marks a significant step in Unilever’s journey in the Arabian region, highlighting our dedication to nurturing local talent and exploring new avenues for growth and innovation.

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