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Rexona x Saudi Arabian Football Federation (SAFF): Empowering Women in Football

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Rexona has always been a staunch supporter of movement, especially when it comes to empowering women. From sponsoring the Women’s World Cup to partnering with FIFA, Rexona has consistently championed women’s participation in sports globally.

Saudi women football team

On January 27th, 2025, our partnership with the Saudi Arabian Football Federation (SAFF) has taken a next step through an inspiring new video. This collaboration between Rexona and SAFF is not just about promoting physical activity; it is a powerful statement in support of women’s empowerment in football, aligning with Saudi Arabia’s Vision 2030.

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The new video highlights our shared mission of breaking barriers, promoting movement, and empowering women. It showcases the passion, dedication, and teamwork that drive both Rexona and SAFF, emphasizing the importance of providing opportunities for women to excel in sports.

Our partnership with SAFF is a continuation of this legacy, aiming to inspire and empower women across the region to pursue their dreams in football and beyond.

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