On April 10th, 2025, Lifebuoy, Unilever’s leading hygiene brand, was honored at the PRIME Innovations & Awards 2025 held in Dubai, UAE. Lifebuoy received the esteemed title of ‘Silver’ winner in the sustainability category, being recognized as the ‘Sustainable Brand Owner of the Year’. This recognition was awarded for Lifebuoy's significant transition from using virgin plastic to 100% post-consumer recycled (PCR) plastic in its handwash and shower gel bottles. This move underscores Lifebuoy's commitment to sustainability by promoting the use of recycled materials, thereby reducing plastic waste.
By making this transition, Lifebuoy is not only addressing the essential hygiene needs of consumers but also contributing to environmental conservation. This initiative ensures that we are playing our part in reducing the environmental footprint and promoting a circular economy. At Unilever, we believe that every step towards sustainability counts, and Lifebuoy's achievement is a testament to our dedication to creating a better planet for future generations.