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Comfort Sponsored Guinness World Record on 95th Saudi National Day

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We believe that true progress is rooted in the relationships we build with our customers. Saudi National Day is a cherished occasion that allows us to honor Saudi Arabia’s rich heritage, celebrate unity, and inspire future generations. Each year, we seek new and meaningful ways to connect with our customers on this special day, reflecting our commitment to partnership, trust, and shared values.

Group picture with Guinness world record certificate

On September 20th, in partnership with one of our biggest customers, Lulu Hypermarket, and proudly sponsored by our brand Comfort, Unilever Arabia helped bring to life the world’s largest Saudi National Day shattered glass art piece that has now earned a place in the Guinness World Records. Remarkably, this is the second year in a row that we have achieved this record, making it a tradition we are proud to uphold.

Shattered glass artwork sponsored by Comfort

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This 3x3 meter masterpiece, crafted by Saudi visual artist Aseel Al-Mughlouth, was unveiled at Al Khobar Corniche. The artwork features one of the official symbols for this year’s Saudi National Day theme issued by the General Entertainment Authority. The glass art panel is presented as a gift to the Khobar Municipality to be installed on the Corniche, making it a lasting testament to the Saudi spirit and a symbol of national pride.

Shattered glass artwork sponsored by Comfort

This Year’s Saudi National Day Theme

The 95th Saudi National Day is celebrated under the theme and slogan: “Our Pride Lies in Our Nature.” This theme honors the authentic traits and values that Saudis are born with, celebrating the character and unity that define the nation. The shattered glass artwork beautifully embodies this message, reflecting both the resilience and the brilliance that shine through in moments of unity and celebration.

The Gesture of Crossed Hands
The Gesture of Crossed Hands

The Symbolism: The Gesture of Crossed Hands

This symbol holds deep meaning. The gesture of crossed hands, inspired by the iconic movement of His Royal Highness Crown Prince Mohammed bin Salman, embodies the value of “Faz’ah”—coming to aid. It is a powerful expression of readiness, solidarity, and support in critical moments. Through this gesture, the artwork reflects the Saudi Arabia’s enduring values and the unity that defines the Saudi society.

A Tradition of Record-Breaking Celebration

This achievement builds on last year’s success, when Unilever Arabia, Comfort, and Lulu Market were recognized by Guinness World Records for creating the world’s largest Saudi National Day logo from 125,000 fresh flowers. That living mosaic, unveiled on the eve of the 94th National Day, was a vibrant celebration of heritage and environmental stewardship, demonstrating how beauty and sustainability can flourish together.

At Unilever Arabia, we are proud to celebrate this historic milestone. Together with our partners, we continue to honor the Kingdom’s legacy, foster unity, and create a brighter, more connected future for all.

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