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Advertiser of the Year at MMA SMARTIES KSA Awards 2025

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At Unilever, marketing is a key driver of our business growth and a powerful expression of our purpose. We invest deeply in understanding consumers, anticipating trends, and creating campaigns that blend creativity and innovation with measurable impact. Our marketing efforts are designed not only to inspire but also to deliver meaningful connections between people and the brands they trust every day.

Sarah Qazi, GM of Homecare Arabia with team at MMA Smarties Awards

On November 5th, 2025 in Riyadh Saudi Arabia, Unilever Arabia has been named Advertiser of the Year at the Mobile Marketing Association (MMA) SMARTIES KSA Awards 2025, marking an outstanding achievement that follows our earlier recognition as Advertiser of the Year at SMARTIES MENA earlier this year.

The SMARTIES Awards are among the most respected platforms in the marketing industry, celebrating campaigns that demonstrate creativity, innovation, and measurable business impact. This year, our iconic brands Omo and Comfort led the way — together earning 12 awards across gold, silver and bronze at SMARTIES KSA.

Sarah Qazi, GM of Homecare Arabia with team at MMA Smarties Awards

Combined with 11 awards at SMARTIES MENA on May 2025, this recognition highlights the power of purposeful marketing and strong collaboration between our teams and agency partners across the region.

At Unilever Arabia, our ambition is to build brands with purpose that not only grow our business but also make a positive difference in people’s lives. These consecutive wins reaffirm our commitment to combining performance with purpose — a core principle at the heart of everything we do.

About the SMARTIES Awards

The MMA SMARTIES Awards are global awards that recognize excellence in modern marketing, honoring the most effective campaigns that push boundaries through innovation and impact.

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