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Unilever Empowers Youth through Hawi Initiative in Saudi Arabia

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We believe in utilizing important seasons throughout the year, such as back-to-school, to connect with our consumers through the great partnerships with our retailers. This approach allows us to make a meaningful impact and stay close to the communities we serve.

Unilever x Hawi initiative at supermarket.

As a back-to-school initiative, we proudly partnered with Hawi, a remarkable initiative under the Quality-of-Life program, which is a cornerstone of the Saudi Vision 2030. Hawi aims to create a vibrant environment where young individuals can explore and develop their interests through a dedicated club. Our collaboration with Hawi underscores our dedication to nurturing the hobbies and talents of the youth in Saudi Arabia, aligning with our broader mission to contribute positively to the communities we serve.

Our involvement with Hawi has been evident in the active promotion of this initiative across 65+ stores in 10 cities in the Kingdom. We set up engaging stands where our brands play a pivotal role in supporting various hobby-centric activities including:

  • Lifebuoy supported painting activities, encouraging creativity and artistic expression among children.
  • Omo sponsored football activities, promoting physical fitness and teamwork.
  • Sunsilk provided beautician stands, inspiring young individuals interested in beauty and personal care.

We believe that empowering youth is essential for building a sustainable and prosperous society. By supporting Hawi, we are not only investing in the future of these young talents but also reinforcing our commitment to the Kingdom’s ambitious vision for a prosperous and dynamic society.

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