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Unilever Beauty & Wellbeing Celebrates Saudi Beauty with a Modern Twist

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‘Beauty in Saudi Arabia’ was an extraordinary event and a hotspot for beauty enthusiasts. It offered a night of surreal experiences that brought Saudi traditions to life through some of our most iconic Beauty & Wellbeing (B&W) brands.

Picture of the Beauty in Saudi Arabia event.

In celebration of the 94th Saudi National Day, Unilever’s B&W hosted an extraordinary event in Jeddah, Saudi Arabia, that beautifully intertwined tradition with innovation. Over two days, around 250 attendees, including top-tier celebrities and influencers, gathered to witness a unique showcase of beauty through the ages, reimagined with modern beauty innovations.

A Journey Through Saudi Beauty

The pop-up event featured branded pavilions from Dove, Vaseline, Glow & Lovely, Sunsilk, and Clear, each representing different regions of Saudi Arabia. These zones highlighted the beauty secrets of various Saudi cities, showcasing how some of our products share the same beauty rituals of different regions.

Leadership group picture at Beauty in Saudi Arabia event.

Each pavilion offered an immersive experience, allowing attendees to explore the rich heritage of Saudi beauty traditions. From the moisturizing secrets of Vaseline to the radiant glow promoted by Glow & Lovely, each brand demonstrated how modern products can enhance and celebrate traditional beauty rituals.

Dove stand at Beauty in Saudi Arabia event.

The event was more than just a celebration; it was a testament to the enduring beauty of Saudi traditions and the exciting possibilities of modern beauty innovations. By bringing together science and tradition, our Beauty & Wellbeing is setting a new standard for skincare and haircare, honoring the past while looking forward to the future.

Influencers at Beauty in Saudi Arabia event.

As we continue to celebrate and innovate, we remain committed to empowering individuals to embrace their unique beauty, inspired by the rich cultural heritage of Saudi Arabia. This event was a shining example of how we can honor tradition while pioneering new paths in the world of beauty and wellbeing.

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