The Origins of Elegance
In 1923, Lever Brothers, now Unilever, embarked on a mission to redefine the concept of soap. The goal was not just to cleanse but to create an experience of luxury accessible to all. LUX was born out of this vision, transforming a daily routine into a moment of indulgence with its rich, fragrant lather. What began as a humble bar of soap has evolved into a global phenomenon, gracing the bathrooms of over 100 countries with its presence.
A Legacy of Iconic Ambassadors
LUX's journey is marked by its association with the most illustrious names in entertainment. The brand's history is a tapestry woven with the elegance of Marilyn Monroe, the regality of Elizabeth Taylor, and the timeless charm of Audrey Hepburn. These icons have been the face of LUX, embodying the brand's essence. In recent times, Sarah Jessica Parker, Priyanka Chopra Jonas, and Aishwarya Rai Bachchan have continued this legacy, bringing their unique grace and charm to the brand.

Empowerment Through Beauty
Beyond the allure of celebrity, LUX stands for something profoundly significant—the empowerment of women through beauty. LUX champions the belief that beauty is a powerful force, a source of strength and empowerment for women everywhere. In a world where gender discrimination and unrealistic beauty standards persist, LUX asserts that every woman has the right to celebrate her beauty without reservation or fear.
As Tina Chikhani, Personal Care Middle East & Turkey, Digital Marketing, Media & Commerce Lead , reflects on LUX's century-long journey, she emphasizes the enduring message LUX imparts to women today: Embrace your beauty, own your strength, and walk with confidence into the next century of elegance and empowerment.
Here's to another 100 years of LUX—where every woman's beauty is celebrated, and every moment of self-care is an act of elegance.
