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From our marketing to R&D and supply chains, a social-first approach is shaping the future at Unilever. Here, Aaron Rajan, Consumer Technology VP, explains how Unilever is adopting this mindset by leveraging AI and technology to drive growth.

We pride ourselves on delivering top-notch performance with our market-leading brands. Our success is a testament to our strategic focus on social-first demand generation and scalable innovations. By leveraging these approaches, we ensure that our campaigns not only resonate...

What is premiumisation? What do we mean by masstige? And how are innovation, branding and desire driving growth for our brands? Unilever Beauty & Wellbeing’s Chief Marketing Officer Leandro Barreto shares his answers…

Fresh from her keynote address at the Cannes Lions International Festival of Creativity, Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, discusses how we’re transforming our approach to marketing to deliver what we call Desire at Scale.

At Unilever, we are committed to empowering local youth and nurturing their potential. As part of our Employer Brand strategy, we are excited to announce the re-launch of the Unilever Future Leaders’ League program (UFLL), a global business case competition that brings together...

Regenerative agriculture can help restore soil health, conserve water and enhance biodiversity. It’s also a strategic imperative for our business. Learn how we’re working with farmers and suppliers to build a more resilient food supply chain.

Dove’s Damage Repair line positions the brand as the expert in damaged hair repair. We caught up with one of the scientists who developed its patented technology to find out how it works. Read more in this interview.

Groundbreaking research reveals for the first time that the skin microbiome on four skin areas – the face, scalp, forearm and underarm – is associated with psychological wellbeing. The Unilever team behind the discovery explain their findings.

At Unilever Arabia, we’re committed to building a future powered by local talent. That’s why we’ve signed a five-year Memorandum of Understanding (MoU) with the Emirati Human Resources Development Council (EHRDC) to support the development and employment of Emirati youth in the...

Dove is transforming its hair care range, with breakthrough patented hair repair technology, high-end packaging and social-first marketing. Find out how the Dove Damage Therapy range is reshaping the brand’s hair portfolio.

Unilever is a partner in 100+ Accelerator, which matches FMCG companies with start-ups to find supply chain and R&D sustainability solutions. Read how a pilot using liquid technology and AI helped us save time, water, energy and significant costs.

Our commitment to prioritizing consumer needs has always been at the forefront of our business model. We believe that providing high-quality products at competitive prices is essential to building trust and loyalty among our consumers. This philosophy has guided our partnership...