LUX indulgent bath & body products and rituals feed women's inner strength, inspiring them to rise above judgements and express their beauty and femininity unapologetically.
Our Purpose
We Inspire Women
LUX has always believed that a woman’s beauty should be entirely hers to express as she pleases – unapologetically. That is why LUX has been bringing together the best of beauty, captivating iconic stars and empowering women since 1925.
Timeless Beauty
Glamourous Secrets of Iconic Stars
Discover the timeless allure embraced by Hollywood legends like Elizabeth Taylor, Audrey Hepburn, and Marilyn Monroe, as well as modern-day icons like Ashwarya Rai, Yasmine Sabri, Shu Qi, Kareena Kapoor, Isyana Sarasvati, and Dilraba Dilmurat.
Our bath and body products pamper women in more than 100 countries worldwide every day.
Nuria Hernández-Crespo, Chief Marketing & Customer Officer for Unilever Personal Care, shares how a growth strategy focused on creating desire, cultural relevance and social-first demand is connecting with consumers and boosting our biggest business.
Consumer demand for holistic products that help us feel and look good is growing. We spoke to Timo Giesbrecht, Sensory Perception & Neuroscience Lead, R&D, about how Unilever is using neurosignalling to create a new generation of personal care products.
